Transcreation for HR Materials: A Case Study

For global companies with multilingual staff members, corporate communications present unique linguistic challenges–particularly when translating materials related to workplace culture and personnel matters. The thorough, collaborative process of transcreation ensures consistency, clarity and proper cultural assimilation of corporate messaging. One of our recent …

Beyond Translation: How Transcreation Elevates Global Branding

Quick: Tell me everything that makes you unique, and why I should care. That’s a tall order in any context. Introduce a language or cultural barrier between the speaker and the listener, and the challenge increases exponentially. In the international business realm, all …